Creating a Strategy
Last updated: April 3, 2023
The strategy of your group can have a huge effect on its impact.
Whether you're trying to make the most of the limited time you have, or you're planning on growing your group and where to focus next, spending some time thinking about your group's overall strategy can be a great way to increase your group's impact.
We've included some recommendations from us in CEA's Groups Team, as well as some EA groups' strategies. While we think these resources will be useful, we also encourage you to think about your comparative advantage when considering your group's strategy.
If you want more individualised advice about your group's strategy, we encourage you to get in touch with CEA's Groups Team: groups@centreforeffectivealtruism.org.
Recommendations from the Centre for Effective Altruism
The following talks from members of CEA's Groups Team discuss our recommended strategy for local and university groups.
If you're a new university group organizer, we suggest you read this article about some advice we give to new organizers.
The Centre for Effective Altruism's strategy may also provide some helpful pointers for groups.
Common questions from organisers
Should my group’s strategy be the same as CEA’s strategy?
CEA’s strategy is not intended to be a strategy for the whole EA community, and we don’t expect EA groups to take this strategy as their own. However, it does affect how CEA will support groups, and we think groups would benefit from reading through our strategy documents when prioritising their group activities.
We do think that some aspects of the strategy are applicable to most EA groups. In particular, we’d be excited to see group organisers focus on:
Having high-quality discussions within their groups
Helping group members with a strong understanding of EA to take significant action
Ensuring existing members have a positive experience
Building an inclusive community with a positive reputation
Should my group only target “current or future leaders, thinkers, and philanthropists”?
No. CEA’s vision doesn’t mean that you should try to guess who falls into these categories and then restrict your group to those people, for a few reasons:
We don’t think it is easy to identify future leaders, thinkers, or philanthropists.
We’d like EA groups to be a welcoming space. People from a wide range of backgrounds and professions can be valuable members of the community; we can’t bring about the world we envision without support from many sectors of society.
However, our vision does mean that when CEA decides how to use limited resources (like funding and one-on-one advice) to support groups, one criterion we will use is how likely a group is to attract future leaders, thinkers, and philanthropists.
Should our group do outreach to people who aren’t students and young professionals?
CEA is especially focused on recruiting students and young professionals, partly because we believe that is CEA’s comparative advantage.
EA groups should also reflect on their comparative advantage when thinking about outreach. We’d be excited to see groups reach out to students if they are well placed to do so (i.e. university groups and other groups with a large proportion of student members). CEA’s onboarding resources will be tailored to reaching out to students. Some groups may have other comparative advantages — for example, members with connections in promising industries, academic fields, or social groups.
We recommend that organisers of non-student groups consider focusing more of their effort on retaining existing community members, relative to recruiting new members.
Strategy Documents from Groups
Student Groups
Lessons from Running Stanford EA and SERI by Kuhan Jeyapragasan
EA Oxford’s brainstorm of the functions of an EA Group
City Groups
National Groups
EA Netherlands's article on how to kick-start 10 university groups in 6 months
EA Philippines Strategy, 2021 and their achievements and future plans (2022)
EA Denmark's process for determining their goals and creating projects
Workplace/Professional Groups
Suggested Further Reading
For university groups
Reframing student groups by the Global Challenges Project
Potential pitfalls in university EA community building - a talk by Jessica McCurdy in EAG: Bay Area 2023
Campus specialists: a promising career path - a talk by Joan Gass, former Managing Director and Head of Groups Team at CEA
For all groups
CEA's 5-week onboarding program syllabus for new Community Building Grantees (CBGs).
This compilation of resources was made by Naomi Nederlof, a former CBG and a Groups Specialist at CEA’s City and National Groups Team. The syllabus features curated resources on topics such as strategy, career 1-1’s, and management. Participants found the curated reading list the most useful aspect of the syllabus. This syllabus can be helpful for new full-time or part-time organizers of EA groups, especially for city and national groups.
How to help your group members learn more about EA (slides here and agenda here)
Community Builders Spend Too Much Time Community Building by Emma Williamson
This post is useful to learn why it can be bad for community builders, especially uni group organizers, to spend too much time on community building.
Optional Further Reading
For groups in countries with a low EA presence: A Framework for Assessing the Potential of EA Development in Emerging Locations by Jah Ying Chung